Archive for November, 2016

Care/of takes on the vitamin industry with customized nutrition packs

Theres no end to the bottles, packs and pills of various nutritional supplements out there, but vitamin startup Care/of plans to stand out by tailoring the vitamins you pop to your specific needs. The startup joins a growing number of others in tech hoping to cash in on the lucrative vitamin industry.Elysium offers pills they say will boost longevity; Ritual makes vitamins for women; Olly is a venture-backed vitamin company from the co-founder of Method soap.

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Ashton Kutcher and Guy Oseary’s Sound Ventures back Apptopia’s next-gen app intelligence platform

Apptopia, a startup that began its life as a marketplace for reselling appsbefore morphing into the app intelligence provider thats now used by Google, Facebook, Pinterest, NBCU, and others, has closed on a second seed round of $2.7 million. The round, which was led byAshton Kutcherand Guy Osearys Sound Ventures, brings Apptopias total raise to date to $5 million.

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