Archive for August, 2017

Europe’s old media forge ad pacts in fight with Facebook, Google

In Britain, rival pay-TV operators Sky Plc and Virgin Media are combining information on customers to offer advertisers more insight into viewers and give them better-targeted ads. AFP In an effort to retain advertisers and slow the advance of Google and Facebook, European broadcasters are setting aside traditional rivalries to forge alliances that offer wider reach for ads and Internet-style data about audiences.

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