Brazil: A look into Latin America’s largest startup ecosystem

Conrad Egusa is the CEO of Publicize. David Carter is a senior account manager at Publicize. In September 2012, Forbes published a lengthy feature heralding Brazils arrival as one of the most entrepreneurial countries in the world. At the time, the South American giant had been powering through a global recession, with growth rates that drew the envy even of its surging companions in the emerging-market bloc. Roughly 25 percent of Brazils workforce was self-employed in some capacity, and small businesses were accounting for two-thirds of private sector job creation in a rapidly diversifying economy that had already produced record reductions in poverty and unemployment. This was a cause of tremendous enthusiasm, and Forbes was far from the only one to take notice.

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