How to Sell Games on the Web

The first step to getting famous as a video game studio is to make a great game. The second step is to sell the darned thing to a whole lot of people. That is, of course, easier said than done. Its not enough to throw the game on Steam Greenlight and hope for the best. You have to get people excited. You need hype. Theres a lot that goes into marketing a game, but this is WDD, so were going to focus on one thing: video game websites. Specifically, were going to focus on sites that market games to new players. Well go over the current game site design trends, general tips for making your own, and some UX concerns that may arise. I wont be addressing community sites or forums, video game blogs, gamer social networks or ranking sites, clan websites, or any of the other kinds of game-related sites, because I just dont have the space. All of those probably deserve their own articles.

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