Sponsored ArticleWhen Large Isn’t Large Enough: Designing With Hero Images

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When users come to your page, theyll feel some kind of reaction. Whether its positive or negative, that reaction is determined in large part by what they see. Because vision is perhaps the strongest human sense, a hero image is one of the fastest ways to grab the users attention. Bold, graphic and intentional imagery engages the user. It draws the user in immediately and makes a perfect centerpiece for a minimalist app or website. A hero image is more than just a pretty picture. Its a powerful communication tool. In this article, Ill give you a few tips on using hero images. Also, if youd like to get started and take a go at prototyping and wireframing your own designs a bit more differently, you can download and test Adobe XD7168371 for free. Think of the hero image like an introduction: It gives users a sense of what to expect from the rest of your website. The whole purpose of a hero image is to tell the visitor immediately what your website is all about and what idea it wants to convey. When a hero image doesnt accurately contextualize the websites content6, it provides no value to the user. It wastes the precious vertical space of the screen and sometimes can even cause confusion. Visitors are easily confused when an image doesnt accord with their preconception of the brand or product.

Read Full Article at https://www.smashingmagazine.com/2017/06/designing-hero-images/

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