Stoli Vodka Redesigns Website With Pop Art Focus
Its not all the time that a major brand of vodka redesigns its website to be extra artsy, but thats precisely what Stoli Vodka has recently done. The famous Russian vodkas site underwent a radical redesign thats characterized by a dynamic homepage that sees fresh content every 24 hours. What also stands out to visitors landing there is the vibrancy and loudness of the colors. According to its press release, the point of the unique redesign is to celebrate the ordinary moments in a range of things: sports, pop culture, food and beverage, social media, and entertainment. Every time Stolis homepage sees a new theme, theres a vodka-based tie-in, too: Visitors will see a corresponding, new cocktail and a fun fact meant to engage its customers. Whimsicalness seems to have been a central purpose of the redesign, as fundamental elements like the sites navigation benefit from unexpected twists. For instance, are you looking for the navigation menu? If you are, simply hover your mouse over the cocktail shaker in the top-right corner of the homepage. Once you do that, the shakerbegins shaking, and a tooltip with the open menu information appears. Once you click the shaker, the menu opens, sliding in from the right.
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