Kidizen raises $3.2M for a kids’ clothes resale app with a social twist

Kidizen, a marketplace for secondhand childrens apparel, has raised $3.2 million in Series A funding, the company announced today. The funding was led by Chicago-basedOrigin Ventures, which backed the startup following its more than 100 percent year-over-year growth in 2016 which has allowedthe business to reach more than a quarter million registered users across the U.S. Also participating in the round were Royal Street Ventures, Corigin Ventures and MergeLane. Prior investors Sofia Fund and Gopher Angels joined, too.Brent Hill, a partner at Origin Ventures, and Laura Brady, partner at Royal Street Ventures, will join the companys board of directors as a result of the funding. The mobile-first storewas founded in February 2014, and is run by three parents: Mary Fallon, Dori Graff and CEO and co-founder Dug Nichols. The idea emerged fromFallons and Graffs earlier platform, Itizen, launched in 2010, which tracked the stories attached to collectible items as they changed hands. But they realized their users were interested more in a marketplace for buying and selling items, not tracking them. The Kidizen mobile app was soon born, allowing parents to snap photos of their kids clothes and other items, like accessories and shoes, or even baby gear and toys, in order to resell them to other parents in need.

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